The Sunday page above is another example of political and social comment in Beetle Bailey. Similar to today, there was widespread resistance to America’s dominant role in the world. Our country also represented hope for people everywhere seeking peace and prosperity.
Beetle and Killer’s solution was to use the persuasiveness of Madison Avenue to sell American values.
“Goes to Work Instantly to Remove Pain, Soothe Irritated Areas and Bring Pleasant Relief,” sounds like a pain killer promotion.
“Let’s Get America on the Move Again” is eerily predictive of a recent political campaign. Some things never change.
– Brian Walker