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The First Sunday

This is the first Beetle Bailey Sunday page, which was published on September 14, 1952.

Beetle Bailey Sunday page, color proof, September 14, 1952.

Beetle Bailey Sunday page, color proof, September 14, 1952.

Mort Walker was excited about this new development. “Now I had a chance to ‘embellish’ my drawings,” he recalled in an interview. “I put in an incredible amount of work into drawing uniforms, military vehicles, buildings, etc. Everything needed to look real and true to life.”
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King Features Makes an Announcement

After Beetle Bailey joined the army and the daily strip started to sell better, King Features was encouraged to launch a Sunday page. Here is the sales brochure from 1952.

King Features sales brochure, front side, 1952.

King Features sales brochure, front side, 1952.

King Features sales brochure, back side, 1952.

King Features sales brochure, back side, 1952.

This was scanned and restored by Bill Janocha and Neal Walker from the original brochure in our archives. It may be the only example in existence.
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Beetle Enlists – Bonus

We recently discovered a rare King Features sales brochure from 1951 in our archives.

King Features sales brochure, 1951 (front side)

King Features sales brochure, 1951 (front side).

King Features sales brochure, 1951 (back side).

King Features sales brochure, 1951 (back side).

This promotional piece represents a significant turning point in the history of Beetle Bailey.

The copy on the front page explained the reasoning for the change: “With millions of men going into the service, leaving behind families that represented millions of more readers vitally interested in G.I. life – a good, humorous take off on the army is a comic-strip investment with a guaranteed return for any newspaper.”
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