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King Features Makes an Announcement

After Beetle Bailey joined the army and the daily strip started to sell better, King Features was encouraged to launch a Sunday page. Here is the sales brochure from 1952.

King Features sales brochure, front side, 1952.

King Features sales brochure, front side, 1952.

King Features sales brochure, back side, 1952.

King Features sales brochure, back side, 1952.

This was scanned and restored by Bill Janocha and Neal Walker from the original brochure in our archives. It may be the only example in existence.
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Beetle Enlists – Bonus

We recently discovered a rare King Features sales brochure from 1951 in our archives.

King Features sales brochure, 1951 (front side)

King Features sales brochure, 1951 (front side).

King Features sales brochure, 1951 (back side).

King Features sales brochure, 1951 (back side).

This promotional piece represents a significant turning point in the history of Beetle Bailey.

The copy on the front page explained the reasoning for the change: “With millions of men going into the service, leaving behind families that represented millions of more readers vitally interested in G.I. life – a good, humorous take off on the army is a comic-strip investment with a guaranteed return for any newspaper.”
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Beetle Enlists – Part 4

Although the Korean War was raging, Beetle did not end up in combat after he joined the army. The main theme of the strip remained relatively the same. Beetle was just as lazy and carefree as he was during his college days and a similar cast of military friends replaced his fraternity buddies. In the new environment in which Beetle now found himself, Mort Walker could use the experiences from his own four years in the army. He also had pages of sketches and drawings, plus a diary describing everyday military life.
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