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Timeline – 1966 Part 3

Beetle Bailey Sunday page color proof, July 21, 1966.

In this classic Sunday page, Beetle delivers a message the old fashioned way – by hand. As the low man on the totem pole at Camp Swampy he frequently has to be a go-between for the higher-ups. He rarely gets any respect even when he does his job beyond the call of duty.
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Timeline – 1966 Part 2

Beetle Bailey Sunday page color proof, May 8, 1966.

This page stars Julius, a character who was first introduced in the mid-1960s but is rarely seen today. Some readers had the misperception that he was gay. Although he has some effeminate personality traits, his sexual orientation has never been addressed in the strip.
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Timeline – 1966 Part 1

Beetle Bailey Sunday page color proof, April 10, 1966.

During the 1950s and 60s, Mort Walker tried to introduce a new character every year to help create additional sources of gag material. “Most of my gags are built on the interplay and conflict between characters,” he explained in a 1984 interview. “It began to get confusing with too many characters so I dropped the ones who failed to develop a following.” Among these short-lived players were Ozone, who was dumber than Zero, Moocher, a guy who was always borrowing things and Pop, a married man who was henpecked by his wife after being bossed around by Sarge during the day. They all got the hook.
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