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Beetle Bailey Sales – 1953

Beetle Bailey sales brochure, 1953.

Beetle Bailey sales brochure, 1953.

After Beetle enlisted in 1951, the circulation of the strip started to climb. Two years later, when King Features Syndicate distributed the brochure, shown above and below, Beetle Bailey was a certified hit.

Beetle Bailey sales brochure, 1953.

Beetle Bailey sales brochure, 1953.

“Mort Walker was a success at making people laugh 19 years ago,” claimed the copy on the back of the sales kit. “At that time he was 11 and had just sold his first cartoon. At 16, more than 300 of his cartoons had been published. In 1950, when Mort turned all of his time and talents to Beetle Bailey, he was the number one contributor of panels to slick magazines – the top selling gag cartoonist in the business.”
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Hand Puppets

Sarge, Beetle and Zero hand puppets made by Gund in the early 1960s.

Sarge, Beetle and Zero hand puppets made by Gund in the early 1960s.

The Beetle Bailey hand puppets, shown above, were made by the Gund Manufacturing Company in the early 1960s. A set of these in good condition sold at Hakes Americana and Collectibles for $126.50 on May 31, 2007.
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