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Beetle Enlists – Bonus

We recently discovered a rare King Features sales brochure from 1951 in our archives.

King Features sales brochure, 1951 (front side)

King Features sales brochure, 1951 (front side).

King Features sales brochure, 1951 (back side).

King Features sales brochure, 1951 (back side).

This promotional piece represents a significant turning point in the history of Beetle Bailey.

The copy on the front page explained the reasoning for the change: “With millions of men going into the service, leaving behind families that represented millions of more readers vitally interested in G.I. life – a good, humorous take off on the army is a comic-strip investment with a guaranteed return for any newspaper.”
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