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Beetle Bailey Book

BB Book

The first non-comic book Beetle Bailey collection was a 6”x9” paperback published by Dell in December 1958. The front cover is shown above. On the back cover was a description of the contents: “A Riotous Collection of New Cartoons, Plus a Vintage Assortment of All-Time Favorites.”

Inside were 98 single and multi-panel cartoons, similar in format to the gag cartoons Mort did in his magazine days for The Saturday Evening Post.BeetleBook1
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Early Advertisement

Advertisement for Eagle Pencil Company by Mort Walker, 1957.

Advertisement for Eagle Pencil Company by Mort Walker, 1957.

The advertisement above, which appeared in two art magazines in the fall of 1957, was one of the first accounts that Mort Walker did. During that period, Mort was creating new characters on an almost annual basis. This ad purportedly revealed how he developed a new lieutenant for the strip.
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Otto – Part Four

Beetle Bailey daily strip, December 17, 1965.

Beetle Bailey daily strip, December 17, 1965.

A decade after his first appearance, Otto was still very much a conventional cartoon dog, walking on all fours and biting Beetle, as the strip above demonstrates.

Beetle Bailey daily strip, April 21, 1966.

Beetle Bailey daily strip, April 21, 1966.

That changed in 1969 when Sarge decided to have his dog work in the office as an assistant. The strip below was the first time Otto appeared in a uniform.
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