Page 22 of 38« First...10...2021222324...30...Last »

Beetle Bailey Sales – March 1956

In March 1956, The American Legion Magazine did an in-depth profile of Mort Walker. King Features Syndicate reprinted the entire article and sent it to all of its newspaper clients (brochure shown above).

At this time Mort was earning an estimated $100,000 for Beetle Bailey and Hi and Lois. Beetle was distributed to 400 clients with an estimated daily readership of 20 million. Hi and Lois, which began in 1954, was in 100 newspapers.
(more…)

Beetle Bailey Sales – 1953

Beetle Bailey sales brochure, 1953.

Beetle Bailey sales brochure, 1953.

After Beetle enlisted in 1951, the circulation of the strip started to climb. Two years later, when King Features Syndicate distributed the brochure, shown above and below, Beetle Bailey was a certified hit.

Beetle Bailey sales brochure, 1953.

Beetle Bailey sales brochure, 1953.

“Mort Walker was a success at making people laugh 19 years ago,” claimed the copy on the back of the sales kit. “At that time he was 11 and had just sold his first cartoon. At 16, more than 300 of his cartoons had been published. In 1950, when Mort turned all of his time and talents to Beetle Bailey, he was the number one contributor of panels to slick magazines – the top selling gag cartoonist in the business.”
(more…)

Page 22 of 38« First...10...2021222324...30...Last »