Early Advertisement

Advertisement for Eagle Pencil Company by Mort Walker, 1957.

Advertisement for Eagle Pencil Company by Mort Walker, 1957.

The advertisement above, which appeared in two art magazines in the fall of 1957, was one of the first accounts that Mort Walker did. During that period, Mort was creating new characters on an almost annual basis. This ad purportedly revealed how he developed a new lieutenant for the strip.
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Otto – Part Four

Beetle Bailey daily strip, December 17, 1965.

Beetle Bailey daily strip, December 17, 1965.

A decade after his first appearance, Otto was still very much a conventional cartoon dog, walking on all fours and biting Beetle, as the strip above demonstrates.

Beetle Bailey daily strip, April 21, 1966.

Beetle Bailey daily strip, April 21, 1966.

That changed in 1969 when Sarge decided to have his dog work in the office as an assistant. The strip below was the first time Otto appeared in a uniform.
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Otto – Part Three

Beetle Bailey Sunday page color proof, September 20, 1959.

Beetle Bailey Sunday page color proof, September 20, 1959.

In this vintage Sunday page from 1959, Sarge’s dog Otto has a starring role. Mort Walker loves to feature visual humor in Beetle Bailey and Otto’s determined car chasing provides some great action scenes. Otto was still wearing a basic dog shirt with sergeant stripes at this point in his development.
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