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Timeline – 1968 Part 2

Beetle Bailey Sunday page color proof, February 11, 1968.

Sylvan Byck, the former comics editor of King Features Syndicate, once told Mort Walker, “Have your character get hit over the head at least once a week.” Mort has never forgotten these words of wisdom.

The episode above is typical of the abuse Sarge subjects Beetle to on a regular basis. The image of Beetle lying twisted on the ground in the final panel is a recurring motif in the strip. Readers know that he never gets permanently injured and will always bounce back for another day of punishment.
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Timeline – 1965 Part 4

Beetle Bailey Sunday page color proof, October 31, 1965.

Sylvan Byck, the comics editor of King Features Syndicate, once told Mort Walker, “Have your character get hit over the head at least once a week.” Mort has never forgotten these words of wisdom. He regularly puts his characters in physical peril by pummeling them with custard pies, meatballs, swift kicks and flying fists. Beetle frequently finds himself shattered in pieces on the ground and Sarge is always falling off precipitous cliffs. Fortunately, none of the characters ever gets permanently injured as they inevitably manage to bounce back for another day of punishment.
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Sarge Dreams #3

Beetle Bailey Sunday page color proof, March 27, 1966.

Beetle Bailey Sunday page color proof, March 27, 1966.

The third in the series of Beetle Bailey Sunday pages from the mid-1960s that featured dream sequences was inspired by the Batman live-action-television series that ran on ABC from January 12, 1966 to March 14, 1968. The series starred Adam West as Batman and Burt Ward as Robin. They fought against colorful villains like the Joker (Cesar Romero), the Penguin (Burgess Meredith), the Riddler (Frank Gorshin) and Catwoman (Julie Newmar). They drove around Gotham City in a Batmobile and utilized a wide variety of crime-fighting gadgets. The campy humor, upbeat music and colorful pop-art graphics were a hit with audiences and 120 episodes were produced during the three-year run of the show.
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