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Timeline – 1968 Part 2

Beetle Bailey Sunday page color proof, February 11, 1968.

Sylvan Byck, the former comics editor of King Features Syndicate, once told Mort Walker, “Have your character get hit over the head at least once a week.” Mort has never forgotten these words of wisdom.

The episode above is typical of the abuse Sarge subjects Beetle to on a regular basis. The image of Beetle lying twisted on the ground in the final panel is a recurring motif in the strip. Readers know that he never gets permanently injured and will always bounce back for another day of punishment.
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Timeline – 1965 Part 4

Beetle Bailey Sunday page color proof, October 31, 1965.

Sylvan Byck, the comics editor of King Features Syndicate, once told Mort Walker, “Have your character get hit over the head at least once a week.” Mort has never forgotten these words of wisdom. He regularly puts his characters in physical peril by pummeling them with custard pies, meatballs, swift kicks and flying fists. Beetle frequently finds himself shattered in pieces on the ground and Sarge is always falling off precipitous cliffs. Fortunately, none of the characters ever gets permanently injured as they inevitably manage to bounce back for another day of punishment.
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Beetle Bailey Sales – 1963

1963 sales brochure comp1sm copy 2

In 1961, three advertising executives from Chicago published “The Executive Coloring Book” and sold 300,000 copies. The following year, the “JFK Coloring Book,” which featured caricatures by MAD magazine’s Mort Drucker, made the bestseller list and adult coloring books had become a hot trend.

King Features Syndicate picked up on the fad and came out with “The Editors Coloring Book” by Mort Walker in 1963 (cover and first page shown above). This cleverly designed sales brochure for Beetle Bailey was sent to newspaper editors around the world encouraging them to pick up the strip.
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