The first non-comic book Beetle Bailey collection was a 6”x9” paperback published by Dell in December 1958. The front cover is shown above. On the back cover was a description of the contents: “A Riotous Collection of New Cartoons, Plus a Vintage Assortment of All-Time Favorites.”
Inside were 98 single and multi-panel cartoons, similar in format to the gag cartoons Mort did in his magazine days for The Saturday Evening Post.
Advertisement for Eagle Pencil Company by Mort Walker, 1957.
The advertisement above, which appeared in two art magazines in the fall of 1957, was one of the first accounts that Mort Walker did. During that period, Mort was creating new characters on an almost annual basis. This ad purportedly revealed how he developed a new lieutenant for the strip.
One of the first Beetle Bailey merchandising products, other than comic books, was a game made by the Jaymar Specialty Company of New York in the mid-1950s (there is no specific date on the box or the board). All of the artwork for this game was drawn by Mort Walker.
The game board, shown below, features some hilarious action scenes, particularly ones with Killer chasing girls. All of the characters in the cast at that time were included.