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Beetle Bailey Sales – 1959

BB Sales 1959 Cover

The next Beetle Bailey sales brochure was mailed out by King Features Syndicate in 1959. The circulation of the strip at that point was 704 newspapers.

“It’s simply that Beetle Bailey packs a daily laugh for readers of every age group – mom, dad, junior and sis,” the copy claimed. “And Beetle Bailey doesn’t have to carry the ball alone. Famed gag writer and comic artist Mort Walker provides refreshing variety every day by peopling his strip with such mirth-provoking characters as Sgt. Snorkel, Lt. Fuzz, Zero, Cookie, Killer and General Halftrack.”
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Beetle Bailey Sales – July 1956

BB500.7.56

The King Features sales brochure, shown above, was mailed out in July 1956 and marked a new milestone for Beetle Bailey. The syndicate boldly predicted that, “At his present rate of 20 papers a month, Beetle will zoom past the 1000 paper mark in about two years.” Mort Walker’s strip would not pass that number until 1965.
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Beetle Bailey Sales – March 1956

In March 1956, The American Legion Magazine did an in-depth profile of Mort Walker. King Features Syndicate reprinted the entire article and sent it to all of its newspaper clients (brochure shown above).

At this time Mort was earning an estimated $100,000 for Beetle Bailey and Hi and Lois. Beetle was distributed to 400 clients with an estimated daily readership of 20 million. Hi and Lois, which began in 1954, was in 100 newspapers.
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