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Early Advertisement

Advertisement for Eagle Pencil Company by Mort Walker, 1957.

Advertisement for Eagle Pencil Company by Mort Walker, 1957.

The advertisement above, which appeared in two art magazines in the fall of 1957, was one of the first accounts that Mort Walker did. During that period, Mort was creating new characters on an almost annual basis. This ad purportedly revealed how he developed a new lieutenant for the strip.
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Beetle Bailey Board Game

BB Game

One of the first Beetle Bailey merchandising products, other than comic books, was a game made by the Jaymar Specialty Company of New York in the mid-1950s (there is no specific date on the box or the board). All of the artwork for this game was drawn by Mort Walker.

The game board, shown below, features some hilarious action scenes, particularly ones with Killer chasing girls. All of the characters in the cast at that time were included.GameBoardComp1b
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Otto – Part Three

Beetle Bailey Sunday page color proof, September 20, 1959.

Beetle Bailey Sunday page color proof, September 20, 1959.

In this vintage Sunday page from 1959, Sarge’s dog Otto has a starring role. Mort Walker loves to feature visual humor in Beetle Bailey and Otto’s determined car chasing provides some great action scenes. Otto was still wearing a basic dog shirt with sergeant stripes at this point in his development.
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