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Sarge Dreams #6

Beetle Bailey Sunday page color proof, October 23, 1966

Beetle Bailey Sunday page color proof, October 23, 1966

Sarge has a pizza-induced comic strip fantasy in this episode. Among the familiar faces from the funny papers are Little Orphan Annie (Sarge) and her dog Sandy (Zero), Li’l Abner (Killer), Mickey Mouse (Rocky), Charlie Brown (Lt. Fuzz), Popeye (Beetle) and Batman (General Halftrack). The visual mash-up of these characters is hilarious.
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Sarge Dreams #1

Beetle Bailey Sunday page, February 9, 1964.

Beetle Bailey Sunday page, February 9, 1964.

In 1964, Mort Walker and Jerry Dumas came up with a new character dimension for Sergeant Snorkel. Readers were now able to share his vivid dreams and fantasies.

In the Sunday page above he transforms into “Sarge!” a superhero with abilities far beyond the powers of mortal men. In the end, it turns out Sarge is just having a dream triggered by the comic books and pizza he consumed before going to sleep.
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Beetle Bailey Sales – 1970

1970 BB Ad

In the previous ten posts, beginning on May 6, 2016, we traced how Beetle Bailey rose in circulation from 200 newspapers in 1953 to 1100 clients in 1968. The advertisement above, from 1970, completes this amazing story.

“What makes a successful comic strip?” Rube Goldberg once asked. “Don’t try to analyze it, it’s pure magic,” he answered.
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