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The First Sunday

This is the first Beetle Bailey Sunday page, which was published on September 14, 1952.

Beetle Bailey Sunday page, color proof, September 14, 1952.

Beetle Bailey Sunday page, color proof, September 14, 1952.

Mort Walker was excited about this new development. “Now I had a chance to ‘embellish’ my drawings,” he recalled in an interview. “I put in an incredible amount of work into drawing uniforms, military vehicles, buildings, etc. Everything needed to look real and true to life.”
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King Features Makes an Announcement

After Beetle Bailey joined the army and the daily strip started to sell better, King Features was encouraged to launch a Sunday page. Here is the sales brochure from 1952.

King Features sales brochure, front side, 1952.

King Features sales brochure, front side, 1952.

King Features sales brochure, back side, 1952.

King Features sales brochure, back side, 1952.

This was scanned and restored by Bill Janocha and Neal Walker from the original brochure in our archives. It may be the only example in existence.
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Beetle Enlists – Part 4

Although the Korean War was raging, Beetle did not end up in combat after he joined the army. The main theme of the strip remained relatively the same. Beetle was just as lazy and carefree as he was during his college days and a similar cast of military friends replaced his fraternity buddies. In the new environment in which Beetle now found himself, Mort Walker could use the experiences from his own four years in the army. He also had pages of sketches and drawings, plus a diary describing everyday military life.
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