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Timeline – 1963 Part 1

Beetle Bailey Sunday page color proof, February 10, 1963.

This episode features a cussing contest between Sgt. Webbing and Sgt. Snorkel. It escalates to an extreme level of what Mort Walker has termed “maladicta.”

“Even in today’s permissive society many four letter words are not permissible in the comics,” Mort wrote in his 1980 book, The Lexicon of Comicana. “Even though profanity may be used in other sections of the paper, people feel that, since children read cartoons, the comic section should be inviolate.”
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Timeline – 1962 Part 3

Beetle Bailey Sunday page color proof, March 18, 1962.

This is a unique episode since night scenes are rarely depicted in Beetle Bailey. Graphically, it is a well-designed page. The lighting of the campfire in panel #4 helps establish the atmosphere. The silhouettes in panel #6 create an effective transition. And the moon and the dark sky in the final panoramic panel help to deliver a dramatic conclusion.
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Timeline – 1962 Part 2

Beetle Bailey Sunday page color proof, March 4, 1962.

“What if women ran the Army,” is the question of the day in this fanciful page. General Halftrack’s musings on the subject are contained within “cumulus dream balloons” in panels #5 through #9.

Although the male creators of the strip were probably trying to pay tribute to the nurturing qualities of the fairer sex, this gag would definitely be considered sexist by today’s standards. It was a few years before the modern women’s movement began to change minds about the roles they could and should play in society. The jokes are more reflective of the 1950s when men expected the gals to know their place.
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