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Timeline – 1968 Part 2

Beetle Bailey Sunday page color proof, February 11, 1968.

Sylvan Byck, the former comics editor of King Features Syndicate, once told Mort Walker, “Have your character get hit over the head at least once a week.” Mort has never forgotten these words of wisdom.

The episode above is typical of the abuse Sarge subjects Beetle to on a regular basis. The image of Beetle lying twisted on the ground in the final panel is a recurring motif in the strip. Readers know that he never gets permanently injured and will always bounce back for another day of punishment.
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Timeline – 1967 Part 2

Beetle Bailey Sunday page color proof, June 11, 1967.

Sergeant Orville P. Snorkel and Lieutenant Sonny Fuzz share an office. They have very different personalities. This creates a tense atmosphere that is an ideal set-up for gags. The Sunday page above is a good example of their relationship. It ends with Sarge doing something that can’t be shown in a mainstream newspaper.
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Timeline – 1966 Part 4

Beetle Bailey Sunday page color proof, September 11, 1966.

John D. Cosmo first appeared in Beetle Bailey in 1955. He was the camp capitalist who ran his own store, “Cosmo’s Korner,” where he sold soda, cigarettes, greeting cards, music, magazines, and used equipment as well as services like dating advice, loans, letter writing and shoe shines. His role was similar to the one played by Milo Minderbender in Joseph Heller’s classic novel Catch-22, published in 1961. Cosmo was also a pool hustler and a card shark.
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