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Sarge Dreams #3

Beetle Bailey Sunday page color proof, March 27, 1966.

Beetle Bailey Sunday page color proof, March 27, 1966.

The third in the series of Beetle Bailey Sunday pages from the mid-1960s that featured dream sequences was inspired by the Batman live-action-television series that ran on ABC from January 12, 1966 to March 14, 1968. The series starred Adam West as Batman and Burt Ward as Robin. They fought against colorful villains like the Joker (Cesar Romero), the Penguin (Burgess Meredith), the Riddler (Frank Gorshin) and Catwoman (Julie Newmar). They drove around Gotham City in a Batmobile and utilized a wide variety of crime-fighting gadgets. The campy humor, upbeat music and colorful pop-art graphics were a hit with audiences and 120 episodes were produced during the three-year run of the show.
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Sarge Dreams #2

Beetle Bailey Sunday page color proof, November 28, 1965.

Beetle Bailey Sunday page color proof, November 28, 1965.

The second Beetle Bailey Sunday page that featured a dream sequence was done twenty-one months after the first one (see previous post). This episode featured a parody of the opening narration of the 1941 Fleischer Studio cartoon: “Up in the sky, look – It’s a bird. It’s a plane. It’s Superman!” These lines were also used in The Adventures of Superman television program that ran from 1952 to 1958. Superman’s familiar “S” logo appears on Sarge’s Union Suit and his alter ego, Clark Kent, is referenced. In a clever twist on the formula used in subsequent pages, it turns out in the end that Beetle was the one who was doing the dreaming.
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Sarge Dreams #1

Beetle Bailey Sunday page, February 9, 1964.

Beetle Bailey Sunday page, February 9, 1964.

In 1964, Mort Walker and Jerry Dumas came up with a new character dimension for Sergeant Snorkel. Readers were now able to share his vivid dreams and fantasies.

In the Sunday page above he transforms into “Sarge!” a superhero with abilities far beyond the powers of mortal men. In the end, it turns out Sarge is just having a dream triggered by the comic books and pizza he consumed before going to sleep.
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