Beetle Bailey Sunday page color proof, October 31, 1965.

Sylvan Byck, the comics editor of King Features Syndicate, once told Mort Walker, “Have your character get hit over the head at least once a week.” Mort has never forgotten these words of wisdom. He regularly puts his characters in physical peril by pummeling them with custard pies, meatballs, swift kicks and flying fists. Beetle frequently finds himself shattered in pieces on the ground and Sarge is always falling off precipitous cliffs. Fortunately, none of the characters ever gets permanently injured as they inevitably manage to bounce back for another day of punishment.
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