Beetle Bailey Sunday page color proof, January 22, 1967.
One of the most popular television programs of the 1960s was Bonanza. It lasted 14 seasons from 1959 to 1973 and remains the longest running western in the history of the NBC network.
The stars of the show were the four Cartwrights, who lived on the Ponderosa ranch near Virginia City in Nevada around 1860. The thrice-widowed patriarch Ben Cartwright (Lorne Greene) rode herd on his three sons – each from a different mother – Adam (Pernell Roberts), Hoss (Dan Blocker) and Joe (Michael Landon). It was a family drama in a western setting.
Beetle Bailey Sunday page color proof, May 1, 1966.
On February 7, 1964, when John, Paul, George and Ringo landed at New York’s John F. Kennedy airport, Beatlemania had officially invaded America. Two days later, the Beatles made their historic appearance on The Ed Sullivan Show, performing live in front of an audience of screaming teenage girls and a record television audience of 73 million viewers.
Beetle Bailey Sunday page color proof, March 27, 1966.
The third in the series of Beetle Bailey Sunday pages from the mid-1960s that featured dream sequences was inspired by the Batman live-action-television series that ran on ABC from January 12, 1966 to March 14, 1968. The series starred Adam West as Batman and Burt Ward as Robin. They fought against colorful villains like the Joker (Cesar Romero), the Penguin (Burgess Meredith), the Riddler (Frank Gorshin) and Catwoman (Julie Newmar). They drove around Gotham City in a Batmobile and utilized a wide variety of crime-fighting gadgets. The campy humor, upbeat music and colorful pop-art graphics were a hit with audiences and 120 episodes were produced during the three-year run of the show.