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Timeline – 1971 Part 4

Beetle Bailey Sunday page color proof, May 30, 1971.

Although it is not currently baseball season, this gag is adaptable to any team sport. Sarge could just as easily be giving a pep talk to the football team.

This Sunday page was inspired by the famous “win one for the Gipper” speech. George Gipp was an all-American halfback, quarterback and kicker for Notre Dame from 1917 to 1920. He died of a throat infection days after leading his team to a victory over Northwestern in his senior season.
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Timeline – 1970 Part 4

Beetle Bailey Sunday page color proof, August 9, 1970.

From 1964 to 1974 Sergeant Snorkel had seventeen fantastic dreams that were featured in a series of Sunday pages. Most of these episodes involved Sarge falling asleep after eating too much pizza and having fantasies about being a superhero, playing professional sports, traveling back in time or other similar scenarios.
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Timeline – 1970 Part 1

Beetle Bailey Sunday page color proof, May 24, 1970.

In the 1984 book The Best of Beetle Bailey, Mort Walker explained one of the major themes in the strip.

Beetle Bailey has been studied by sociologists for the way authority is represented. Americans feel that authority should be questioned, not blindly followed, and people in authority in this country accept this resistance as an inalienable right. In Europe and many Asian countries, the class system and regal sovereignty are so deeply ingrained many citizens never question an order. In Italy there is a soldier comic strip where the private always ends up in jail for things that Beetle does routinely. Beetle and Sarge play the game, Sarge doing his job imposing authority and Beetle doing his resisting it.”
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