Timeline – 1968 Part 2

Beetle Bailey Sunday page color proof, February 11, 1968.

Sylvan Byck, the former comics editor of King Features Syndicate, once told Mort Walker, “Have your character get hit over the head at least once a week.” Mort has never forgotten these words of wisdom.

The episode above is typical of the abuse Sarge subjects Beetle to on a regular basis. The image of Beetle lying twisted on the ground in the final panel is a recurring motif in the strip. Readers know that he never gets permanently injured and will always bounce back for another day of punishment.
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Early Disappointment

While Mort Walker was still enrolled at the University of Missouri, he submitted his first strips to the syndicates. In 1947, he went to New York with two ideas he had worked up with his old high school buddy, Dave Hornaday. Bo Wander was a semi-illustrative story strip about a writer. The text was written in the style of a novel and appeared beneath illustrations of the character’s adventures. They thought it would definitely sell.
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